Privacy Policy

Last updated: June 2026 · Republic of South Africa

Introduction

Media Matters (Pty) Ltd, trading as MedSpa OS and UseAmy (“UseAmy”, “MedSpa OS”, “we”, “our”, or “us”), a legal entity established in the Republic of South Africa, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, submit enquiries, or use our services. By using the MedSpa OS website or services, you agree to the practices described in this Privacy Policy.

Information we collect

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Company name
• Job title
• Information submitted through contact forms
• Information shared during discovery calls or onboarding

We may also collect technical information such as:

• IP address
• Browser type
• Device information
• Website usage information
• Cookies and analytics data

How we use information

We may use information to:

• Respond to enquiries
• Schedule and conduct discovery calls
• Provide services
• Improve our website and offerings
• Communicate updates and service information
• Provide customer support
• Analyze website performance and user behavior
• Maintain security and prevent misuse

We do not sell personal information to third parties.

Client data

As part of providing services, MedSpa OS may process business-related information supplied by clients. Clients remain responsible for ensuring they have the necessary permissions, consents, and legal authority to share information with MedSpa OS. MedSpa OS does not provide medical services and does not make medical decisions on behalf of clinics or patients.

Cookies and analytics

Our website may use cookies and similar technologies to improve user experience and understand website performance. These technologies may help us:

• Remember preferences
• Analyze website traffic
• Improve content and functionality
• Measure marketing effectiveness

You may choose to disable cookies through your browser settings.

Data security

We take reasonable administrative, technical, and organizational measures to protect information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or storage system can be guaranteed to be completely secure.

Data retention

We retain information only for as long as reasonably necessary to:

• Provide services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Information may be securely deleted when it is no longer required.

Third-party services

We may use trusted third-party service providers to support our business operations, including:

• Scheduling tools
• Email providers
• CRM platforms
• Analytics platforms
• Communication platforms
• Cloud hosting providers

These providers may process information on our behalf in accordance with their own privacy and security practices.

International data transfers

Depending on your location and the services used, information may be processed or stored in countries outside your jurisdiction. We take reasonable steps to ensure appropriate safeguards are in place where required.

Your rights

Depending on your location and applicable laws, you may have rights regarding your personal information, including:

• Access to information we hold
• Correction of inaccurate information
• Deletion of information where legally permitted
• Restriction of certain processing activities
• Withdrawal of consent where applicable

Requests may be submitted using the contact information below.

Children’s privacy

MedSpa OS services are intended for businesses and professionals. Our website and services are not directed toward children under the age of 18.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

Contact us

If you have questions regarding this Privacy Policy or our data practices, please contact: